Uniquely Japanese

Japan – a country with a single language (unlike India or China that have linguistic diversity ) .  English is not widely spoken in Japan (yet ) . Though now an increasing number of Japanese are studying English . A situation enabled by globalization and the internet .

Most store names , brands are in English . Increasingly a lot of the in-store signage , promotions is in English . And for most of them these is no Japanese version .

Quite a fascinating situation – the retailer is Japanese , the consumers are Japanese . An increasing number of retailers chooses to communicate important information in a language that not too many consumers know or understand .

Like a lot of things in Japan this one too could be classified as uniquely Japanese !