Friday, October 3, 2008

What's in a bottle ?


Roberto Cavalli has designed bottles for Coke Light. A limited run of 300,000 bottles will be distributed in Italy.

"In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her," addsCristina Santucci, Marketing Director of Coca-Cola Italia. "This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli."

For those who (like me ) thought that a coke was a coke....

The next frontier would be designer bottles for tap water ?

Cheers !

1 comment:

Neelakantan said...

Reminds me of a book by Seth Godin - "all marketers are liars".

Is honest marketing an oxymoron?