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....Recycling vs. reuse turns out to be a matter of perception, most of the time. When you think of recycling, you might think of a shiny, efficient factory where old plastic bottles are processed and turned into new bottles at the snap of a finger; old stuff goes in, new stuff comes out, but that's not the whole story; plastic's chemistry, and a couple of other factors, give the reusable water bottle (and other objects with similar lifecycle designs) a big edge. In short, there's a reason that it's Reduce, then Reuse, then Recycle....
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