Sunday, January 3, 2010

Audio Design

In a recent visit to a mall noticed the incessant music at a salon . Guess I noticed it especially because it was music I would classify as cacophony. I spent a few minutes at the place . The salon employees work there all day. They have to deliver service to the clients which requires them to be reasonably attentive. A task made challenging in varying degrees by loud music through most part of the day. High decibel is not relaxing for all clients either . Rather than assume that incessant , loud music adds positively to the overall experience - businesses would be better off testing that hypothesis and calibrating the audio environment .

Possibly a business opportunity for companies to develop music customized for a space that measurably enhances customer experience and makes for a saner workplace for the employees of the establishment. The sound/music and decibel level can be varied depending on the time of day and the customer traffic. As I write this post I'm trying to recollect retail spaces in Mumbai that play soothing instrumental music or sounds from nature ( water fall , birds etc ). With the exception of some 5 star hotel lobbies I can't recollect any retail spaces with a positively memorable/soothing/relaxing audio environment.

Done well the audio environment of a space can significantly enhance it's appeal.

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