Monday, July 12, 2010


Hindustan Lever should consider a tie up with colleges across India , , . Why ? Since job applicants need something 'extra' to get a job they should help the poor , dark skinned folks who don't seem to get decent jobs despite adequate qualifications simply because of their skin color.

What would millions in this country do if HUL and their ilk did not turn up like the 'fair' knight to rescue them from their 'dark' fate ?

The TV ads of Fair & Lovely (and similar products ) are hilarious when not insulting the intelligence of the viewer. One of the recent ads shows a confident young man in front of an interview panel. The source of his confidence being his 'fair' complexion.

Interestingly advertisers of fitness products have not adopted this route of a fitter person having an edge over other candidates for a job. That would at least make for a healthier India .

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