Good guys finish...

....Spiritual business is an interesting concept. Is what you do all day at work part of who you are? Is it possible to be a deceitful crook all week but a good person on the weekend?....

...In a competitive world, then, one with increasing light, the way to win is not to shave more corners or hide more behavior, because you're going against the grain, fighting the tide of increasing light. In fact, the opposite is true. Individuals and organizations that can compete on generosity and fairness repeatedly defeat those that only do it grudgingly.

Seth Godin