Friday, April 3, 2009


A global sports brand creates a co-branded range with a circus. How would most marketeers respond to that ? With horror perhaps . Or view it as a joke .

Jukari - a co-branded range by Reebok and Cirque Du Soleil.

Cirque du Soleil (French for 'Circus of the Sun') started off as a circus . With passion , creativity , discipline and focus they have created an organization that is virtually an industry in itself . A space that attracts and nurtures some of the best performing talent in the world. 3800 employees and 600 million $ in revenue . Read some of the fascinating history here.

To borrow a phrase from Adidas ' Impossible is nothing'.

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