Ghajini and the luxury clothing market

Terrific post by Radha Chadha

...Ghajini is the best thing yet to have happened to the luxury market in India.  It is one of those silent tipping points that we will look back at in a few years and say, that’s what changed the game for the men’s market here....

...You need to hang hot clothes on hot bods, a commodity that’s in extremely short supply in India, especially among the well-off segment.  So far, Indian men have pretty much led with their generous bellies, and that means the market for a Giorgio Armani suit – cut like a body glove – is very limited.  An angular slim cut Prada suit would find the going even harder, with no room to hide a well-rounded protruding middle.  A snug Dolce & Gabbana pair of jeans would squeeze it all up and spill it out in a wobbly muffin top....

....Suddenly, it makes wealth stored on the midriff seem so last season.  Hard cash needs hard abs.  The sort that slips in effortlessly into a Giorgio Armani.  The sort that doesn’t need a sharp breath intake to close a Prada center button...